I knew it was coming. Roughly 8 hours into the drive I finally saw it. Nowhere seems less appropriate for the haute couture of Prada, but there it sat, in the distance, light spilling onto the barren highway floor. A 15×25 adobe box structure, interior lit to display the brand’s high-end handbags and shoes, but the door is always locked.
Prada Marfa is not a store but one of the most widely recognized sculptural works of the 21st century. The contrast between the expansive, arid landscape of the West Texas high desert and a store that is more commonly found on Rodeo Dr. or 5thAve. is just as bewildering as it sounds.
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